How effective is the combination of your main product and ancillary texts?

When creating a film, you need to make sure that all the aspects of the film and promotion are linked together so that the connections between the film and products are clear and obvious; this was clear when I was looking at existing products.

All three of our final products are linked in several different ways;

• Characters/cast – Our cast appear in all of our final products. Each image we chose we had chosen for a certain reason and specifically for each product. The images we show Alice (a.k.a Catherine) she is always staring forward, with an intense stare but also a hint that there is something vacant from her.

What have you learned through audience feedback?

What have you learned through audience feedback?

Audience feedback has been important in developing our media productions for the projects duration. Initially, we used Survey Monkey to create a questionnaire, which we also printed out to get hard copies of questionnaires returned, asking target audience members about teaser trailers, genres and narrative which provided valuable feedback. You can read the full results of our questionnaire here. The questionnaire results affected our piece of work greatly as it influenced our decisions when considering our teaser trailer for our target audience. Specifically, our question on what the audience expected from a teaser trailer had two popular selected choices; ‘an introduction to the plot’ and to ‘feel emotion’. These are shown in our teaser trailer, our story shows the new friendship and then the change that develops and encourages the audience to empathise or relate to Mary, the character in our teaser trailer.

How did you use new media technologies in the construction, research, planning and evaluation stages?

With the increased use of new media technologies such as Facebook, Twitter and YouTube we as a group were able to use a wide variety of new technologies during the different stages of the project.

Research
During the construction and research stages questionnaires were created were uploaded to Survey Monkey and Facebook. Using Facebook meant that we could access a wider variety of young people as we got our friends to answer the questionnaire.


Although this could be consider a biased view as mainly young people answered the questionnaire on Facebook, young people are who the film is aimed at so we felt that it was acceptable to have mainly young people answer the questions.

Having the questionnaire uploaded onto Survey Monkey means that the feedback that we received was electronically recorded making it easier for us. Having the new media technologies has meant that we could access a wider audience of people and record data in an easier manner.

Research into genre
When we had chosen our genre which is psychological horror, we needed to do more research. Using YouTube in particular meant that we could look at other media students’ teaser trailers and professional teaser and full length trailers. Amateur horror teaser trailers were the most useful that we came across as we could see what did not work and it gave us inspiration for our teaser trailer.

Planning
During our filming we updated our Twitter and Blogger to inform the audience of our progress. This meant that we could keep a record of what we had done and also if anyone was following us on Twitter then they would feel involved with the progress of the film. As we are targeting Binding at a generation of people who regularly use social networking websites such as Twitter and Facebook we felt that it was crucial to keep regular updates on the progress.
Before we started filming, we created a storyboard so we had a clear idea of the camera shots we would be using. After we did the storyboard, we created a short video slide show of the entire storyboard, page by page. This was then uploaded onto YouTube and then embedded onto the blog.

Evaluation
Using new media technologies when the teaser trailer was completed we put our teaser trailer not only on our website but also onto YouTube so we could get feedback from anyone who came across the teaser trailer.
We also used new media technologies throughout producing our main and ancillary tasks. Using these meant that we can access a wider audenice using these.