What have you learned through audience feedback?

What have you learned through audience feedback?

Audience feedback has been important in developing our media productions for the projects duration. Initially, we used Survey Monkey to create a questionnaire, which we also printed out to get hard copies of questionnaires returned, asking target audience members about teaser trailers, genres and narrative which provided valuable feedback. You can read the full results of our questionnaire here. The questionnaire results affected our piece of work greatly as it influenced our decisions when considering our teaser trailer for our target audience. Specifically, our question on what the audience expected from a teaser trailer had two popular selected choices; ‘an introduction to the plot’ and to ‘feel emotion’. These are shown in our teaser trailer, our story shows the new friendship and then the change that develops and encourages the audience to empathise or relate to Mary, the character in our teaser trailer.


We have a facebook group, which we have used to gain some comments and fans. We now have 93 fans on our group, which have been useful to get visitors to our website and views of our teaser trailer which has been uploaded to YouTube. This has related to currently 164 views of our teaser trailer on our official YouTube channel. I wrote a post on this blog that informed our audience that we were on You Tube. We had intentions to upload footage from phones or snippets of our teaser clips, this never developed fully as we intended. The idea behind this was to generate interest in our teaser trailer, it is an effective way to communicate with our target audience, before it was released as a completed trailer, it would have been great to have received direct feedback from the target audience on developing aspects of the final teaser trailer.

We also used our blog as a way to gain feedback from audience interested in the production of our teaser trailer. Using the blogger poll feature, we were able to create a poll asking about sound and style of our teaser trailer that was in development at the time.


Audience participation has also been encouraged through:

• Twitter
• YouTube Comments
• Blog Subscribe
• Blog Comments

We were also part of a Media Screening at school. Media students were invited to come along and fill in an evaluation form about our media piece. These students were the lower end of our target audience, they told us that they felt that our teaser trailer met the conventions of our psychological horror genre and that it had little improvement.